Augmented reality and new media against online promotion of unhealthy foods

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Our Goals, your benefits

Incoraggiare i bambini ad adottare uno stile di vita sano

Enhancing children’s resilience against online manipulation by enhancing media literacy

Empowering teacher authority to support teacher transfer of knowledge

Harnessing Augmented Reality technology to attract & actively involve children in learning activities

Advancing teacher training on:

  • Knowledge of the origins of obesity
    • Effect of nutrition to the body of youngsters
    • Youngster manipulation online by food and drinks producers
    • Youngster lack of media literacy f.i. on online profiling and as a result a lack of youngster resilience against online manipulation
  • How to change youngster behaviour as a result of a lack of knowledge on the origins of obesity
    • Solution: transfer of knowledge
    • This solution in itself is insufficient to change behaviour
  • How to change youngster behaviour as a result of a blockade by youngster to take information on the origins of obesity serious and translate these into a change in behaviour, i.e. a healthier lifestyle
    • o Solution: AR game and accompanying didactic approach